How LeadtoGen Increased Sales by 200x for a Pet Food Online Shop Using Facebook Ads

August 29, 2024
Case Studies
2 min read
Facebook Ads Campaign Result, Facebook Ads Report, Facebook Ads Portfolio, Facebook Ads Case studies, Case studies, Facebook Ads Performance, Leadtogen, LeadtoGen Price, LeadtoGen Case Studies, Leadtogen Perfomance,LeadtoGen Agency

Josep, a mid-sized pet food online shop owner, approached us at LeadtoGen with a simple yet ambitious goal to significantly increase his online sales.

Josep provide high-quality, organic pet food, with a loyal but small customer base. He was struggling to scale their business despite having a well-designed website and competitive pricing.

Challenges

Before partnering with us, Josep had tried various marketing strategies, including Google Ads and SEO. While these efforts brought in some traffic, the conversion rates remained low, and their return on investment (ROI) was underwhelming. The primary challenges were:

Limited Budget: Josep had a limited budget for marketing, which required us to be strategic and efficient in our approach.

Low Brand Awareness: Despite the quality of their products, the brand was relatively unknown.

High Competition: The pet food industry is highly competitive, with many established brands dominating the market.

Our Approach

we believe in data-driven strategies tailored to each client’s unique needs. Here’s how we tackled the challenges:

Audience Research and Segmentation:
We started by conducting thorough market research to identify the most relevant audience segments. This included:

  • Pet Owners: Specifically targeting those who prioritize organic and high-quality pet food.
  • Geographic Targeting: Focusing on regions with higher disposable incomes and a strong demand for organic products.
  • Behavioral Targeting: Targeting users who frequently shop online and have shown interest in pet-related content.

Creative Ad Design:
We created visually appealing and emotionally resonant ad creatives that highlighted the benefits of organic pet food. Our ads focused on:

  • Pet Health: Emphasizing how our client’s products contribute to healthier, happier pets.
  • Limited-Time Offers: Introducing special discounts and free shipping for first-time buyers to encourage immediate action.

Campaign Optimization:
We launched multiple ad sets with different creatives and messaging to test which ones resonated most with our target audience. We used A/B testing to optimize:

  • Ad Copy: Short, punchy, and focused on benefits.
  • Visuals: High-quality images of pets enjoying the food, coupled with customer testimonials.
  • Placement: We ran ads across Facebook and Instagram, ensuring maximum reach and engagement.

Retargeting Strategy:
Understanding that not all visitors convert on their first visit, we implemented a robust retargeting strategy. We targeted users who had visited the website but had not made a purchase, with:

  • Reminder Ads: Offering an additional discount to entice them to complete their purchase.
  • Product Review Ads: Featuring glowing reviews from satisfied customers to build trust.

Results

  • Sales: $70,000
  • Ad Spend: $350
  • ROAS: 200x
  • CTR: 4.0%
  • Conversion Rate: 6.5%

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